Carving an Ecommerce Path for Her Family- Interview with Shopify Expert Erin Bixel

Posted On Nov 10, 2021 |

We met with Erin Bixel to discuss what she has been doing to carve a path in ecommerce selling for her family. Erin is a Shopify Seller & Ecom Expert.

Carving an Ecommerce Path for Her Family-Interview with Erin Bixel Verda, Ecommerce Seller



Interview replay with Erin Bixel Varda about her life as a single mother, Entrepreneur for over 20 years, living with MS and Shopify tips.

Erin is a Shopify Seller and taught both of our Shopify Courses. Click here to get Your Shopify Training today! 

What questions have we answered today?

  1. What are some of the things you've learned while trying to navigate both motherhood and being an online entrepreneur?
  2. What are some tips if you're talking to a brand new seller and that new seller is strapped for time? How do you manage your time, or what are some top tips for really taking the time that you have and optimizing it?
  3. So over the years of being an entrepreneur for a couple of decades now, what is one of the biggest learnings you've had over the years?
  4. How has navigating the waters of training your kid or your young lady, you know, how is that going?
  5. So I know that there are many people in our community, me included, that suffer from auto-immune illnesses. So how has e-commerce how has that impacted your auto-immune?
  6. So Tiana is asking, what do you do daily to grow sales and market your Shopify business?
  7. So typically, how are you developing those blogs or, like, where do you get inspired for a blog?
  8. How to ship her physical products on Shopify. So if you're brand new to e-commerce, just how does she ship it?
  9. I want to learn how to increase my sales, my average order value, and my return on investment on Shopify, so feedback?
  10.  How do I direct people to my Shopify, want to learn how to market better?

Transcription:

[WELCOME]

[00:00:00] Jess: We are live. Hello everyone. So today, let me do some admin things. So today, we are going to be talking to Erin. Erin is one of our e-commerce empowerment coaches and longtime e-commerce expert. With specifics, Shopify, but she knows all kinds of stuff and has taught all kinds of stuff to me. I'm going to go live on TikTok.

So, we are live in several different places. So as we, go through, if you have questions, feel free to tag questions.

And today, we're going to be talking about carving an e-commerce path for her family. So Erin, why don't you give us an introduction to who you are, your experience, and how you got started selling online.

[INTRODUCTION]

Okay. Thanks, Jess. So my name is Erin, and I've been selling online since let's see Jenna was in kindergarten so 19. Oh my gosh, like 2000, something like that. So she's yeah, actually before then, so I started out on eBay, and then, I was selling on Craigslist for a very long time. Jumped on to some of the garage sale sites; Bookie Boko or something like that and then went over to Amazon.

[00:01:39] Jess: Was it called backpage? I feel like that was it back page?

[00:01:45] Erin: That's what it was. Yes. That was it. Yep. Backpage. Right. I did the back page. And then gosh, I went over; I was selling on Bonanza for a long time. Anywhere that I could unload stuff and make some money. I just did it. So that's where I started. And I eventually wound up on Amazon.

And then in 2016, I found Shopify and Shopify is by far my favorite platform always will be. So, I decided to take it to the next level and really learn about it and carve that out as my expertise.

[00:02:24] Jess: And I think in 2018 you had joined what used to be called Ladies of FBA. But now it's e-commerce women selling on Etsy, Amazon, Shopify, and beyond.

And you had mentioned, you were like re reached out to me and you're like, Hey, do you want to talk about selling on Shopify? And I was like, I can't do that. 

[00:02:41] Erin: Like I remember you were like, no, I'm like,

[00:02:37] Jess: I can only handle selling on Amazon right now. Like I'm having a hard time even just navigating this.

And then in 2019, my daughter and I came to Milwaukee and you graciously drove up to Milwaukee from Chicago and came to meet us. So that was very exciting.

[00:03:07] Erin: And we both have Paige's.

[CONVERSATION]

[00:03:11] Jess: Yeah, our daughters. Yes, yeah. I love it. So a lot of women in the community are parents, are mothers. And so one of the big things that we've really been navigating is, okay, let's do this for ourselves.

Let's grow our e-commerce income streams ourselves. But what about the future generation? Or if you don't have children, what could you teach your nieces and nephews and cousins and stuff. So as a single mom, I know that you've been a single mom for a while. What are some of the things you've learned while trying to navigate both motherhood and being an online entrepreneur?

[00:03:54] Erin: So a lot of it comes down to finding the platform or the style of selling that fits your family. So as a single mom, when I became a single mom, we can move back here from Virginia in 2008. So my girls were really young, but they were, I think they were in fifth and seventh grade. So that was a critical time where they were, you know, boys, girls dating this and, you know, just all over the place in sports and activities.

So I needed to find something that I could do that really fit our schedule. So that's when I just started selling anywhere online that I could. So you know, it, it really was. And then as I grew older it was, I needed to sell online where I was getting the most ROI. So, you know, from selling on eBay, you know, stuff, I found at garage sales to actually going out and buying things and then reselling them on eBay my profit increased, my percentage.

[00:05:00] Jess: So just adding one platform at a time and really figuring out which platform is most profitable for your time. Awesome. So, talking about time and, I know that we've had this conversation before where both of us take on and say yes to so much. And so what are some tips if you're talking to the brand new seller in ours.

And the brand new seller is strapped for time. How do you manage your time or what are some top tips for really taking the time that you have and optimizing it?

[00:05:39 ] Erin: So I would say that the most important thing to do is to carve out time slots and make everything you do a task. So it could be, if you're getting, let's say you're listing things on Amazon or eBay or whatever.

So I would carve out, you know, within an hour I would do 15 minutes slots and then stick to that, get done what you can turn off all your distractions. And what you're going to find is if you only have two hours a day to source or to list or whatever the case is, if you've carved it out in intervals and once that time's up, you move on to the next task. You're going to find you're going to complete these tasks a lot quicker and, and you need to stay organized. Right? So, coming from corporate America, that's exactly what I excelled at. And that's why I feel like I can take on so much, but then life gets in the way.

So it's really about prioritizing what you can do with time limits. I even have a stopwatch. I think there are apps out there. I'm looking for my phone. And I'll turn something on for 30 minutes or 20 minutes. And once that time is up, I walk away, move on to the next task.

[00:06:51] Jess: So setting a timer, sorry, the internet cut out for a hot minute.

So I'm the same way. Right. And really when I was a brand new seller, I was like, oh, I have so much time. I don't know what everybody is complaining about. And now I'm like, oh wow. I know. Like I can't buy time. The one thing you can't buy and really setting that priority for your most profitable tasks, if you need to generate cash flow and you have a huge death pile, then you better get to the listing.

Right? So setting a timer is good. Like. I don't know, you just feel more motivated if there's a clock ticking. 

[00:07:27] Erin: It's a race right? When I only have five minutes left, I'm like, oh crap. I got to hurry up and get it done. So I'm a very competitive person. I like to play cards. I like to gamble, whatever. So I'm always competing against myself.

I'm like, oh if we don't get this done, I can't go get my nails done or get my hair done.

[00:07:49] Jess: And so setting a timer, blocking the time and prioritizing your tasks, and then when you look at them, so for me, I like let's say 10 tasks for the day. Right? And I'll highlight the most profitable in green, perhaps or something.

And then I looked at the yellow one and I'm like, maybe I can have someone else do that. Can someone help me with that? And I think that's kind of what you are doing with your daughter now that she's older, she's helping you. And that's cool because not only are you enabling her to learn a new skill, but you're enabling her to learn an entire business model from her house.

Right? And so for me I'm like, how do I get my team to do that? So I liked that. Well, I love Jenna, shout-out. Okay. So over the years of being an entrepreneur for a couple of decades now, what is one of the biggest learnings you've had over the years?

[00:08:57] Erin: I would say you need to track all of your spendings and compare it against your profit. So, I mean, I would say that's probably the biggest learning that I've had because I used to think I was just so cool and I'd go out and spend all this money and all my gosh, I made a thousand dollars, but then when you go back and do all of this, everything, I actually lost $400.

So, I think the biggest thing, the biggest time this came into play was when I first started out on Shopify, I was in 2016. The model was drop ship from Ali express Alibaba. And it was, there was a ton of young guys, really was, they were all over the internet are all over Facebook doing lives.

And they were showing us, you know, make 50, 60, 70,000. And I thought it was so cool. I found this bra. That was like, just like pasties. And so I must have spent, I don't know, $2,000 advertising and sales were coming in. And at the end of the day, I lost like 10 grand because I didn't track. And so that was, you know, that was for me, that was my problem.

[00:010:10] Jess: Right, and knowing your numbers. Right? And I think it is definitely for a new person, you can get that shiny object syndrome, or you can just not understand. So, like, I don't have a business background. I didn't take marketing. I didn't take any business. I'm a scientist. Right? So that's some very much what, my first seven months on Amazon.

For a couple of months, I had the wrong shipping, like I was looking at the mercies of sales instead of FDA in my app. I didn't have inventory labs. So with any platform, whether you have a really good Excel sheet, whether you have an inventory management system like QuickBooks or inventory lab for Amazon it's very important to know your numbers and really, really, really know your profitability.

So you have your return on investment you can have all these other numbers, but of the day, what was your actual profit after all of the fees? All of the shipping. And so that, I think. I think that's a lot of us, right? Especially if we didn't come into it, knowing how to manage a business, how to structure an Excel sheet.

[00:11:22] Erin: Right, and that's the biggest, that is definitely. And then I would say the second thing is the biggest thing was learn to like go of what you can have somebody else do. Hence, the reason Jenna has taken on quite a large piece of what I do today.

[00:11:40] Jess: Yeah. So I can agree with that. It is hard, especially in Type A or however you want to type us.

Right? Is when you know a process and then you're like, delegate this, how do I delegate this? How do I, but for that, for sure, I know that you and I both create videos. Like if I need something done, I'll go and create a video of my process. I mean, give it to Jenna, whoever you're training and then just let them do it, like let them do it and then check it out, you know?

So I agree with both of those. Absolutely, delegating and knowing your numbers. 

[00:12:24] Erin: Yeah. The number thing, you know. Oh, that's true. I thought I was just as hot as these young guys. You know, they're still crushing it but, I needed to learn my numbers.

[00:12:36] Jess: Right.

Well, and also like, you don't know what that guru online is really, you know, doing so just to learn it and to know your numbers and do it at your pace and not to compare ourselves. Right. So I say probably once a day, don't compare your beginning with someone else's middle, you know, Erin has sold millions online. I've sold millions online, just start with one and then add another.

[00:13:02] Erin: That's all you can do. And then when you get really good, you can start flipping and selling those Shopify stores. And that's good. That's big money.

[00:13:10] Jess: You're definitely going to get into some of the Shopify questions. Because yeah, you are the Shopify expert for sure.

So let's talk a little bit about so now that your daughters are older and you're teaching them how to sell online how has navigating the waters of training your kid or your young lady, you know, how is that going? Because I'm interested in it, some of them are like no way.

[00:13:05] Erin: Well, so I have two daughters, so the oldest one is Paige and she's in Taiwan.

She has absolutely no desire to sell online. She's like, no mom, that's you that's Jenna, forget it. Leave me alone. But Jenna, on the other hand, and by the way, kids today are so savvy and technical. So my girls are in their early twenties. And so Jenna, you know, she moved out with it with her partner and she was like, I don't want to work for corporate America, mom.

I want to be like you. And so I was like, So navigating and teaching her what to do was fairly easy in the beginning, but the more she learned, she wanted to take over and do it her own way. And I was like, dude, really, you got to stop, but I need me to listen as well because some of the steps you wanted to offer and do were way better than the way I was doing it.

So, you know, it's a common ground. I had to remember just like in like when you're doing your regular nine to five job or whatever. This is a project you're working on and people have input. So you can be educated, even if you're the teacher, you sometimes need to be educated. So, and I made it to listen rather than dictate.

[00:14:52] Jess: Right, for sure. My kids are younger but they're very interested in making their own money. And so it'll be interesting who steps up, like, you know, when you're in their twenties or even 18, 19, you know, how they perceive going to college or working for someone else. When they've seen mom do this now for five years full time. So we'll see. Right? 

[00:15:17] Erin: You know, I have one of each, but I will say as being a single mom, the biggest thing, having done all of this is my girls have both stood on their own two feet since they were 20, 21. You know, they don't ask for financial assistance.

I'm very lucky, you know, especially with Paige being overseas. So I'm very happy to support them, boy, and they're so great.

[00:15:44] Jess: Good shout out to the girls. You know, you gotta give a little and take a little and see how they, how they blossom. Yeah. Okay. So we've known each other for a while and you shared with me that you were living with MS.

So I know that there are many people in our community, me included that suffer from auto-immune illnesses. So how has e-commerce how has that impacted your auto-immune?

[00:16:16] Erin: It's definitely in the beginning. When I was first diagnosed, I was doing so much and it impacted it negatively in the beginning.

So taking on so much and feeling like I could run-rule the world, having MS. You know, and it can be very debilitating at times. So I needed to learn, whoa, you have some, and now it can be a disability. Right? So any disability you have mental, physical, auto-immune, it doesn't matter. You need to stop and take a deep breath and reevaluate. 

So that is exactly what it made me do. It made me realize that I can't do everything. I can't be on all the platforms. I can't be on Etsy, Amazon Shopify, coaching Etsy, whatever. I can't do it all. So basically what I did was through, you know, working with my doctors and everything.

I got myself to the point where I could figure out the best avenue physically for myself as well as what would work business-wise. So that's why last year I sold two of my Amazon stores and I have stepped out of the Amazon marketplace. It's been over a year and a half.

And it's been empowering to reduce. And by the way, I had two separate accounts for two different businesses. So I wasn't violating any terms of service. Right? You know, you're not supposed to have two different private labels and things like that. So, and I sold them through brokers and it was the best thing that I ever did because I now own, I sell on Shopify only and Amazon marketplace, but that's it.

[00:18:05] Jess: So, with auto-immune for me the benefit is I can rest when I have to and I do not have to go to corporate. I don't have to call in sick. So last year, so in 2015, when I was still in corporate, I did miss nine days of work between the migraines that I was having. And the so I have Hashimoto's and I have adrenal fatigue and then I have chronic migraine.

So those are hormone-related and like literally got to nine days. You can have 10 days of sick days, right. You have to start taking your vacation depending on where you work. And so for that, for e-commerce right. If I have a headache, like I can go take a nap. The best because I get to work on my time and I get to work when I'm feeling good.

Right? And, and I know you and I both power through like tons of projects. And then like we have a day where we're like, nope, and just sleep for 14 hours.

[00:19:07] Erin: Yeah. So, so in, in October, November, I did a training for you in October, and then I did one for Amy's group in November, and I got a lot of clients through that, but during that time I had a massive flare-up.

I was in and out of the hospital. And it just went away in April. So I was dealing with, you know, it was, so it was awful, and I had never had a flare-up like that, but having my daughter helping me as well as working and being able to step away when I needed it. I was so lucky because if I wasn't able to do that, I would probably still be down for the count

[00:19:47] Jess: Right, right. So yeah, I mean, it's like high stress, but also good. Like there's like the good and the bad to everything. So thank you for sharing your story with people who struggle with different debilitations and it's good to know that we can build our business one step at a time when we're dealing with illness or disabilities.

Okay. So we're going to hop over to Shopify. So if you guys don't know, Erin is our Shopify expert. She's good at Shopify she's, you know, sold her businesses. And I think we've done like print on demand and private label and all these different things on Shopify and Shopify is one of the best platforms when you have a following.

Or when you are okay with paying for advertisements. So I had some questions from new members that have recently joined our community about Shopify. We have a lot of members that are learning how to do Shopify and for Gabriella and me, we did open our Shopify store just a couple of months ago. It's called yourbusinessstore.com to house some of our digital products, so, and Erin's team helped us create that shop. And so thank you for that. So Tiana is asking what do you do daily to grow sales and market your Shopify business?

[00:21:14] Erin: So the first thing that we do is on all of our stores, weblog. Every single store weblog a minimum of once a day, and sometimes we blog twice a day. And there is a reason for that.

So Jess was mentioning about, you have to either have, you should have a following, or have some money to invest. However, if you want to take the time and slowly build it organically, the best way to do that is through blogging. The blogging engine or piece of Shopify is so powerful. And if you write your content correctly and you know, you're really going to start getting those organic followings.

The other thing that we do on a day-to-day basis is we make sure that all of our products, keep our content fresh. Right? So that's another thing is we keep it fresh. And then we post on social media twice a day. We posted at 8:00 AM and 6:00 PM central time, because that is the best time for followers.

We've found, you know, there's been different tests that we've done. And we also post videos on YouTube and things for some of our platforms, some of our products. And it's just, it's about, if you don't do anything, you're going to have issues. So, you know, to get that traffic in, that's how we do it. And then we do, we've started to reach out to many influencers.

So influencers that have followings of under 250,000, we will net target, but we will reach out to as far as helping us with, you know, our product lines.

[00:23:02] Jess: So for the blogging. So, the point of the blog is for search engine optimization. So typically how are you developing those blogs or like, where do you get inspired for a blog?

[00:23:18] Erin: So for example, we had a pet store that we sold for a very, very nice profit. So what we did was we started the store out very generic, where it was just for basic pet needs, but then we started to see the following was dogs. And then we started to find out that one of the most popular dogs right now is a French bulldog.

People are obsessed with them. And so what we did, we started to write our content around what was trending. So we wrote it around, you know, Google trends you know, having kids, having high schoolers at that time, I figured out what they were, you know, kids into the dogs, it was the thing, our Halloween, we get a lot of content around costumes for dogs and stuff.

So it's really about what's trending and then also blogging a solution. So if you know, potty training, a Frenchie or potty training a puppy. So it's really two things we did what was trending and then what, and providing a solution for somebody. So that's always what you want. 

[00:24:32] Jess: And now it's going to, yeah, so that's going to help the SEO. So when someone Googles.

[00:22:36] Erin: Yeah, and then everything is of course, keyword-rich, which helps with your SEO. So, and your SEO, we may, you know, we made sure everything's there's an app and you want to make sure your pictures, your images inside of Shopify, which includes your images on your blog.

Are compressed to the size of your store will be slow. You want to make sure you have all of your SEO enabled on your site. So it's really about, you know, keywords driving the. Answering us something that we use. What is a Quora?

[00:25:18] Jess: Is that how you pronounce it? I think answer the public.That was another one.

[00:25:19] Erin: So we use that for some of our research. Well, you know, we'll look for what people are searching for and then we'll blog about it. And then everything is, and we'll use either keyword planner. There's a ton of what does it? Merchant words is that, is that Amazon. So we'll reach out to all we've used to use that same SCM rush. Gosh, there's a bazillion things you can go and find keywords 

[00:25:46] Jess: And SEM rush is also what we use for our website, not for our Shopify, but obviously for any website, you're looking at that header one. And then what other, what are, what are getting hits for that topic?

Right?

[00:26:02] Erin: Right and I think on our advanced training, we'll be talking about,

[00:26:10] Jess: Are you also sharing that to Pinterest, sharing your products?

[00:26:13] Erin: Oh, yeah. So we, so we share, we push all of our products to the social media sites. The apps are free, right? And so we pushed just Snapchat, Pinterest, Facebook. We don't push Instagram too much.

We have Instagram shops. And then yeah, so the biggest one where we're getting the right now, the biggest return on investment is our Snapchat pushes.

[00:26:40] Jess: Yeah, that's so interesting. So you had mentioned that to me before, and I am not on Snapchat, so I think I really need to explore that. So if you're not on Snapchat and you do have a Shopify store, I would explore it because Aaron has told me that a couple of times, and it's still on my action items. 

[00:27:01] Erin: Their advertising platform, outside of Pinterest. Pinterest is really good too, but remember or 89 to 95% of the users on Pinterest are female. The Snapchat probably most of them are under 35. So you have to, you know, if you're selling a tea kettle, I don't know if Snapchat is where you want to push it. But, you know, I was, anything right now we have a health, a food, a store that has a lot of like gourmet food.

So we're pushing those candy ads out to Snapchat and people are like, I'm like, really, you want to pay like 10 bucks for something that, they don't care.

[00:27:41] Jess: Right. Right. So I'll have to explore that for sure. But I know your demographic right, blog stuff. Absolutely. Pinterest is a great place because people with dogs are so they love solutions to their dogs, so making graphics for your blog and then also making graphics that are Pinterest, you know, the type of Pinterest. 

[00:28:08] Erin: You can use the same content across all your areas. Right? So find some, and right now we have, we actually have a VA who does all of our graphics for us and she'll do some of the writing for us. And then what it literally, if you're just starting out, it literally take 10 minutes to write a paragraph of a blog.

What are you thinking about today? So if you have kids, I took them to the park and we found a Cicada, you know, and it was noisy and blah, blah, blah. You know, that's going to generate that's trending. Right? So Cicadas are trending, especially that lady who. One flew into her car and Cincinnati overnight, yesterday, and she had an accident.

Oh gosh. Yeah. So we're, we're starting to translocate. We're starting to blog about cicadas cause we have that gourmet, so grow my food. We don't sell it, but there is a cricket flower up there. So we're talking about all of that. 

[00:28:59] Jess: Yes. One of the restaurants. So if it's related, so, so what you're saying is watch the trends and like talk on in the news, you know, everywhere there are trending topics, and then you can leverage that.

So like you said, with the gourmet foods, but also like if you had the dog shop, my parents' dogs had been eating Cicada carcasses, like crazy. So that would be something to blog about are your dog who does, right. And then you hit that search engine. And then of course holiday stuff, right? So as we approach each holiday if it, how it relates to your needs.

[00:29:43] Erin: Your products. Yes. And the other thing, the other thing to remember, everybody knows what six degrees from Kevin bacon is, right?

[00:29:52] Jess: No, not everybody knows it. 

[00:29:55] Erin: So, in Hollywood, I think there's a saying that every, anybody is within six steps of Kevin bacon. So if this person was in a movie with him, then this person was in a movie.

So you can always trace back six degrees to Kevin bacon. So the way to think of it is if you, like the cicadas, our health food store, it took us two degrees or two steps to get that content related to our store. So we use that theory all the time to make sure as long as you can trace within two to three steps to your content or your products are good to go. Blog about anything blog about your glasses, your mouse, a pen.

[00:30:36] Jess: Right. Huh. Okay. That's good. That's a good way to think about it. And I'll have to trace my six degrees to Kevin Bacon. Okay. So Kristen is asking how to ship her physical products on Shopify. I think that is one of them, so if you're brand new to e-commerce, just how does she ship it?

[00:31:02] Erin: Well, I mean, so pack it up, put it in a box, and then there are a couple of different ways you can buy your shipping. You can't. So if you, if you have the physical products, you can, there, you can use the shipping that is already inherent to, native to Shopify. You just go to the shipping when you check out and there's like three different carriers, I think DHL, FedEx, and ups.

And then you can also use USPS. And then there's probably 10,000 million apps on shipping. I know a lot of people use ship station. So, shipping the first thing before you've been shipping any of your physical products. If you're new, you have to make sure you have your shipping set up correctly and you need to make sure you have your shipping zones set up as far as what's free and then if you're going, to be tracing shipping per price or per pound, you have to have all that set up.

And once it's set up, it's pretty easy. If you want things that are cheaper than the Shopify Rates that come with the platform. You can get those apps, as I said, and that's really a good way to keep competitive.

[00:32:17] Jess: So what I do is I use ship station. I integrate my Shopify store. There's a bunch of, you can integrate a lot with ship station, just so you know, and then I set my preset. So typically I have a couple of products that are just three ounces. So I have a three-ounce, a five-ounce, and then I have my priority mail templates and they're all in ship station.

You know, set them up one time. But for Kristin, just making sure that they sell one, I always tell my new people to sell one and then ship it and then make sure that your shipping prices are correct because you don't lose money on shipping. But yeah, shifts station pirate ship. There's a bunch of different ways to integrate for your Shopify.

Okay. And I think, we talked a little bit, but we have another question. It says I want to learn how to increase my sales, my average order value, and my return on investment on Shopify, so feedback?

[00:33:22] Erin: Okay, so to increase your return on investment, you have to, if you have a $20 product and you paid $30 for it, that means you're making, if you, I'm sorry, if you have a product that you paid $24 and you sell it for $30, you're making $10.

The only way to increase your ROI on that particular product is to reduce the cost or increase your price. I mean, that's just basic, you know, 101 online selling, but to increase, you know, and if you increase your sales over time, you will be able to negotiate with your suppliers for sure on your products. Or if you make your own products or wherever you get on and you'll be able to do that, and then you can increase your price will help decrease your supplier costs.

And then as far as increasing so the other thing they were talking about increasing sales is that our traffic.

[00:34:25] Jess: She wanted to know something about the average order value, but I do think that that would be niche-specific.

[00:34:32] Erin: Well, to increase your average order value. You have to have multiple products on your store and the only way to increase.

So then if you have one product that sells all the time, but you want us and people are starting to buy complementary products. If your complimentary product is a lower price, you need to find a different complementary product to go with it. Or the only way to increase your average order is your sales, average order price, or whatever you really need to think about what is selling and then either increase that price or whatever's trending what people are ordering. You need to figure out how you can increase something else that they want to buy. So you, so the first thing is where are people landing on your store? And you can find that in the back end if you go on the left-hand side, I'm just envisioning on the left-hand side under home. If you go down, you'll see analytics. And then you'll be able to see on there and you'll, you'll see, the products that people are landing on the most. So, if people are not landing on your homepage the most, and there are other products, you really need to either increase or make those product pages, more enticing for people.

Have some pop-ups pop in, you know, if you, you know, 10% off discount codes and things like that. So you need to entice your audience. So your buyers, your customers, right? You need to do that to entice them, to buy what, you know, other people are buying. So, you know, let it run its course and get some data and then analyze the data and then increase the costs. So, decrease the cost, increase the price.

[00:36:36] Jess: Right. So for, for upsells, right? So there were these really great Beach blankets, Shopify that got both Gabriela and I just sucked in because they were really cool.

[00:36:41] Erin: Right. I know what site you were on. You guys showed me that.

[00:36:44] Jess: What they did was it was like 29.99 for the first one.

[00:36:49] Erin: And then it's a discounted code for the next.

[00:36:51] Jess: They're going to give you another one for 10 bucks. They're going to give you another one for eight bucks or whatever. And then you're like, I have to have all five. You know, or for if I have four kids and these are really cool, whatever. So they did that upsell. So think about that.

If you're brand new, just I mean, there are hundreds of apps that you can explore to figure out that upsell, and also there are different apps that show, you know, the, how many visitors are viewing this item, that kind of stuff. And just implementing them one at a time, because I know that there is like one zillion different shopping apps. and you don't want

[00:37:26] Erin: And you don't want to write and you want, yeah, you definitely want to.

So when you're setting up those upsales, or if you have a funnel, you know, once you have enough customers start mailing, because I don't care what anybody says, the money is in the lists.

[00:37:42] Jess: Right. 100%, 100% get that email list. And if you're on other sites, not necessarily Amazon, but Etsy, let's say you have your beach towels, and let's say you can embroider a letter like someone's initials.

Right? And you're offering them both on Etsy and your Shopify store, Shopify being the ultimate because A, you own it and B you could sell it, right. You can't sell your Etsy shop. So let's say you are embroidering and you get a few sales on Etsy. We can put in a coupon code and direct them over to your Shopify store where you can collect their email when they redeem the code.

And then now you can market your new products or your sales email list. And I know I've heard it before. Email is dead. Email is so alive. I don't know. 

[00:38:33] Erin: I don't know who is telling you that. Yeah!

[00:38:37] Jess: All that YouTube on YouTube. Right. But real marketers know that that's what you really need is that email list. And especially on Shopify or your own website, like WooCommerce, because that's what you own. That's your contact information.

[00:38:51] Erin: I mean, it's not dead. I mean it, but if you're, if you don't have an opt-in list, then don't even mail. Right?

[00:39:01] Jess: Right. So I would definitely do that pop up, right. To get something like I mean, obviously look at what your competition is in your niche and how they're gaining followers.

But with social media, so we have like five different questions about marketing on Shopify social media, having their social media platforms. You don't have to be in the video, by the way, but videos work. So if you have a video showcasing your products, make your product. Using your product. And then, so social media, SEO, right?

Blogs, SEO getting that organic traffic in with those keyword phrases, that opt-in right?

[00:39:42] Erin: So the key thing to remember with organic, if you have like we've had. People who we built stores and they've led their stores sit that they blogged. And within three, three to six weeks, They're making 20, 30 sales a day on their store organically because everything it got picked up by all the search engines.

So, you know, it's, it's not overnight sales like Amazon, but we'll do the work and it'll pay off.

[00:40:18] Jess: Right. And I think that's a lot of what cause Debbie is also asking how do I direct people to my Shopify, want to learn how to market better? So if you're doing those things and it really just one at a time, right?

So one social media post, and when you're doing your social media, make sure you're using relevant hashtags and descriptive. Leverage those videos of your products or your product being used, right? Video marketing is really a great conversion and then make sure that you're doing that often for, you know, to get our sales, you know, just that pop-up, it takes no time at all to enable a cute pop-up on your site and then offer those sales every now and then you can, you can create like a sales calendar that corresponds with the different holidays throughout the year.

And if, once you do, you know, new product launch, like you launch something like those beach towels, let's say we do another type of beach towel or a beach towel with like a carrying caddy or something like that. And you launch it and give 10% off for the first 10 people, something like that. I mean, just think about it and then try something new every day.

It's what I say literally every day to get real. I try something new every day. Put it in your subconscious to figure out and figure out how to market your products, brands, and services on Shopify or whatever platform that you're selling.

[00:41:41] Erin: Right. And I, I would say if you have the extra money, to do paid traffic, absolutely do it because the integrations and the apps that are available on Shopify are just awesome. Anything that you ever wanted to do as far as paid advertising is inherently set up already within some of the apps. So that's why, you know, I say to people, you know, people ask me what app they should start with or what platform they should start with. And I'm like Snapchat. I mean, it is like my new bread and butter.

I spend a hundred bucks and make like 3000.

[CLOSING CONVERSATION]

[00:42:24] Jess: I'll do it this afternoon, but I don't know. You know, so my niche is e-comm sellers, so it'll be interesting, right? Depends on your niche. But now you've told me like nine times, so I get to do it. So I with that being said, I don't have any other. So I wanted to thank Erin for coming and talking with us today about how she has navigated her life as an entrepreneur, as a mom, as someone with auto-immune.

And then of course, as a Shopify expert. So you can find Erin on Facebook, you can find her in our groups. E-commerce women selling on Etsy, Amazon, Shopify, and beyond. You can find her in the mastermind group, e-commerceempowerment.com. You can book time with Erin on our website. E-commerce she has helped us her and her team has helped us navigate the Shopify waters and really just get our business going and our revenue generation has been very handsome. So we're very thankful for your knowledge and for helping our community. So thank you, Erin, if you are watching the replay and you have questions. Feel free to tag Erin or me, Jess Hill in your questions, in the groups, or on YouTube. All right,

[00:43:45] Erin: All right, thank you. 

[00:43:48] Jess: Thank you so much. Bye.

Categories: Brand Building, Building a Brand Online, Ecommerce Shipping, How to Sell on Amazon, How to Sell on Amazon for Beginners, How to Sell on Shopify, Passive Income, Selling Online, Shopify Selling